Clarity before spend — built for Indian businesses

Marketing without direction is just expensive noise.

Plan Unboxed delivers a complete digital marketing strategy and action plan — researched, built, and ready to execute — in 2 to 3 business days.

7 strategy modules
2–3 days to delivery
1 senior strategist, no juniors

Every business reaches a point where effort stops translating into results.

It's not about working harder or spending more. It's about having a clear direction — the right channels, the right message, the right order. Without that, even the best team goes in circles.

Without a strategy

Scattered effort, unpredictable results

Budgets spread too thin. Priorities change monthly. Channels compete instead of complement. Nobody knows why the numbers aren't moving.

  • ✕
    No channel is given enough budget to optimise
  • ✕
    Teams execute without a shared north star
  • ✕
    Every month feels like starting over
With a Plan Unboxed strategy

Focused effort, measurable direction

Every channel has a purpose. Every rupee has a role. Your team knows exactly what to do on Day 1 — and what to measure by Day 90.

  • ✓
    Clear channel priority ranked by your market
  • ✓
    Everyone aligned on the same 90-day plan
  • ✓
    KPIs defined before you spend a rupee

Three situations. One strategy that fits all three.

Situation 01

Building your marketing from scratch

About to hire, outsource, or invest in marketing for the first time? Get the strategy before you spend — so every hire, every channel, every decision points in the right direction from day one.

Planning stage
Situation 02

In-house team, inconsistent results

Your team is capable. But without a unified plan, different people pull in different directions. Give them one clear strategy with priorities, a channel plan, and a 90-day roadmap to align behind.

Growth stage
Situation 03

Working with an agency, want clarity

Not sure if your agency's plan is truly built for your business — or just what they're comfortable executing? Get an independent strategy with zero execution bias to evaluate what you're really getting.

Validation stage

Not for you if you have no familiarity with digital marketing, need someone to execute the strategy for you, or are looking for ongoing monthly consulting.

One order. Seven deliverables.
Everything your business needs to move.

MODULE 01

Market Research & Strategy

Market trends, SWOT, top 3 competitor analysis, recommended channel mix, budget allocation.

MODULE 02

Audience Personas & Funnel Map

2 detailed buyer personas + full customer journey from awareness to conversion with channel mapping.

MODULE 03

SEO Strategy

Keyword research, competitor gap analysis, website audit summary, on-page optimisation checklist.

MODULE 04

3-Month Content Calendar

Platform-specific social media plan, content pillars, post topics, formats and posting frequency.

MODULE 05

Paid Ads Strategy

Google + Meta campaigns, ad copies, target keywords, negative keywords, placement recommendations, budget split.

MODULE 06

Email & WhatsApp Strategy

Welcome sequence, segmentation plan, subject line suggestions, WhatsApp Business broadcast strategy.

MODULE 07

30-60-90 Day Roadmap + KPIs

Prioritised execution order by month, what to do first and why, KPIs per channel, pitfalls to avoid.

What makes it an action plan

The real problem isn't effort. It's the absence of a plan.

Most businesses aren't short on hard work — they're short on direction. Here's what changes once that gap is closed.

Stop wasting budget on the wrong channels

Know exactly where to spend before you spend a single rupee — not after three months of guessing.

Give your team one shared direction

Everyone — from you to your agency — works off the same plan instead of pulling in different directions.

Move in days, not months

No 4-week discovery phase. No lengthy onboarding. A complete strategy lands in your inbox in 2–3 business days.

Get advice with nothing to sell you

No execution stake means no bias. Every recommendation is built around what's genuinely right for your business.

Read the work before you order.

We've built a complete 7-module strategy for a fictional EdTech startup — SkillForge. Download it free. See the depth, the structure, and the thinking before committing.

  • Real market research and competitor data
  • Fully built buyer personas for the India market
  • Keyword research with volume and difficulty
  • Sample ad copies for Google and Meta
  • Complete 30-60-90 day execution roadmap

Just your name, email, and business type. No spam. Ever.

Plan Unboxed vs a typical agency.
An honest comparison.

Typical Agency
Plan Unboxed
Who builds your strategy
Junior executives
Senior strategist, 10+ yrs
Their primary incentive
Keep you on retainer
Best strategy for you
Channel recommendations
What they can execute
What works for your business
Execution bias
Yes — they need to bill hours
None — fully independent
Time to receive strategy
2–4 weeks onboarding
2–3 business days
Cost
₹50,000–₹2L per month
₹11,000 one-time

Real feedback, as it comes in.

★★★★★

"We had a marketing team but no shared direction. This gave us one plan everyone could finally execute against."

Founder
D2C Skincare Brand
★★★★★

"Independent, no fluff, and delivered exactly when promised. Used it to brief our new agency in one meeting."

Marketing Head
SaaS Startup
★★★★★

"I was about to hire a full-time marketer with no clear plan. This told me exactly which channels to prioritise first."

Founder
Early-Stage Startup

Questions we get asked.

I don't have a marketing team yet. Is this still useful?
Absolutely — this is one of the best times to get a strategy. Knowing which channels to prioritise before you hire means every person you bring on is aligned from day one. You avoid months of expensive trial and error and hire for the right roles.
I already work with an agency. Why would I need this?
Agencies build strategy around what they execute. Plan Unboxed has no execution stake — so every recommendation is built purely around what works for your business. Use it to evaluate your current agency, brief a new one, or walk into your next review with clarity.
Who actually builds the strategy?
A single senior strategist with 10+ years of digital marketing experience across industries. Not a junior team, not an AI-generated output, not a template. Your business gets direct, experienced thinking every time.
What if I have questions after receiving the strategy?
You can add a 60-minute strategy walkthrough call for ₹3,000. Most clients find the document self-explanatory and don't need it — but it's available if you do.
Do you need access to our accounts or internal data?
No. Everything is built from your intake form, your website, and independent research. No logins, no sensitive data required.
What industries do you cover?
Any business operating digitally in India — D2C, SaaS, EdTech, retail, professional services, and more. Download the free sample strategy to see the depth and decide if it's right for you.

A complete digital marketing strategy and action plan. Delivered in 2–3 days.

Not a template. Not a generic playbook. A custom strategy built by a senior strategist — structured so your team or agency can execute it from day one.

Launch pricing — available for a limited time.

Seven modules. One unified direction.

Each module builds on the one before it — starting with research, ending with a day-by-day plan your team can act on immediately.

Module 01 · Foundation

Market Research & Strategy

We start by understanding your market — not assumptions, actual research specific to your category and competitors.

  • Current market trends in your category
  • SWOT analysis specific to your business
  • Top 3 competitor breakdown — positioning, channels, messaging
  • Recommended digital channels, ranked by priority
  • Budget allocation by channel
Module 02 · Who You're Speaking To

Audience Personas & Funnel Map

Every message and channel choice flows from knowing exactly who you're selling to — and where they are in their decision.

  • 2 detailed buyer personas — demographics, goals, pain points, triggers
  • Full customer journey from awareness to conversion
  • Channel-to-stage mapping — which channel serves which moment
Module 03 · Getting Found

SEO Strategy

Organic search is the channel that compounds. This module gives you the exact keywords and fixes to prioritise.

  • Primary and secondary keyword research
  • Competitor keyword gap analysis
  • Website audit summary — technical and content
  • On-page SEO checklist, ready for your developer
Module 04 · Staying Visible

3-Month Social Media Content Calendar

A platform-specific plan so your content has a purpose every single week — not last-minute posting.

  • Platform-specific plan based on your recommended channels
  • Content pillars and topic clusters
  • Post formats and frequency, month by month
  • Topics and copy included — visual design is not
Module 05 · Paid Acquisition

Paid Ads Strategy

Ready-to-launch campaign structures for Google and Meta — built around your budget, not a generic template.

  • Google Ads and/or Meta Ads, based on your business fit
  • Sample ad copies per campaign type
  • Target keywords and negative keywords
  • Placement, audience, and suggested budget split
Module 06 · Nurture & Retain

Email & WhatsApp Marketing Strategy

Built for how Indian customers actually communicate — with WhatsApp given the weight it deserves.

  • Welcome email sequence outline
  • Audience segmentation strategy
  • Subject line suggestions and send frequency
  • WhatsApp Business broadcast plan for the India market
Module 07 · The Action Plan

30-60-90 Day Execution Roadmap + KPIs

This is what makes it an action plan, not just a strategy — a week-by-week sequence, not a wishlist.

  • Prioritised action list by month
  • What to do first, second, third — and why
  • KPIs per channel, so progress is measurable
  • Common pitfalls to avoid, by stage

Deliverables are what you receive. Here's what they change.

A document is only as good as what it lets you do differently. Here's the practical shift most businesses see once they have this in hand.

You stop funding channels that were never going to work

The channel priority ranking means budget goes where your specific market actually responds — not wherever felt urgent this week.

Your team stops asking "what do we do next?"

The 30-60-90 day roadmap answers that question for the next three months — in writing, in order.

You walk into agency conversations with leverage

An independent strategy in hand means you're briefing an agency, not hoping they figure it out for you.

You can finally measure if marketing is working

KPIs are defined per channel before you spend — so 90 days from now, you'll know exactly what worked.

One price. No retainer. No surprises.

Launch pricing — available for a limited time
₹11,000
₹22,000
All 7 modules · 2–3 business day delivery · No calls required

Intake form sent immediately after payment

What's included

  • Market research & strategy
  • Audience personas & funnel map
  • SEO strategy & audit
  • 3-month content calendar
  • Paid ads strategy (Google + Meta)
  • Email & WhatsApp strategy
  • 30-60-90 day roadmap + KPIs

Optional add-ons

Strategy walkthrough call (60 min)+ ₹3,000
Quarterly strategy refresh+ ₹10,000
30-day execution review+ ₹8,000

Three steps. No calls.
No back and forth.

From the moment you order to the moment your strategy lands in your inbox — here's exactly what happens.

Place your order

Pay securely via Razorpay. You'll immediately receive a link to your intake form — 10 questions about your business, goals, and current marketing.

⏱ Takes 5 minutes

We build your strategy

A senior strategist with 10+ years builds your complete, custom plan. No juniors. No copy-paste templates. Every module is researched specifically for your business.

⏱ 6–10 hours of senior work

Receive and act

Your strategy PDF arrives in your inbox within 2–3 business days. Structured, clear, and ready to hand to your team — or your agency — to execute.

⏱ 2–3 business days from intake

What we need from you.

The intake form replaces a discovery call. Fill it in once — it gives us everything needed to build a strategy that's genuinely specific to your business.

Business basics
Your business name, website, industry, and how long you've been operating.
Current marketing
What channels you're currently active on and your approximate monthly marketing budget.
Your goals
Your top 3 business goals for the next 6 months — be as specific as possible here.
Competitors
2–3 competitors you're aware of, or businesses whose marketing you admire.

Ready to start?

Order takes 5 minutes. Strategy arrives in 2–3 business days.

K
Karthikeyan
Founder, Plan Unboxed

Senior digital marketing strategist with 10+ years of experience across industries in India.

Solo
No juniors, no handoffs
7
Modules per strategy
2–3
Day turnaround
India
Market focus

Built by a strategist who got tired of watching good businesses make expensive guesses.

After 10+ years in digital marketing — working across agencies, brands, and consulting roles — I kept seeing the same problem. Businesses were spending serious money on execution without anyone stepping back to ask: is this the right strategy in the first place?

Agencies are incentivised to execute. Freelancers are incentivised to bill hours. Nobody was offering an unbiased, senior perspective on the strategy itself — delivered fast, at a price that made sense.

Plan Unboxed is that service. One product, one deliverable, one clear promise — a complete digital marketing strategy and action plan, built specifically for your business, in 2–3 business days.

No retainer. No calls required. No junior account managers. Just a senior strategist who's spent a decade understanding what actually works in India's digital marketing landscape.

Clarity before spend
Strategy comes before execution. Always. Every rupee you spend after reading your plan has a reason behind it.
No execution bias
We don't execute. That means every recommendation is based on what's right for you — not what we can bill you for next month.
India-first thinking
WhatsApp, regional content, Tier 2 markets — every strategy is built for the reality of Indian businesses, not imported playbooks.
Senior attention, always
Every strategy is built personally. Not by a team, not by a template, not by AI. Your business deserves experienced thinking.

Have a question before ordering?

If the free sample hasn't answered your question, send us a message. We typically respond within one business day.

hello@planunboxed.com
planunboxed.com
India (serving businesses nationwide)

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