Karthikeyan, founder of Plan Unboxed

Built by a strategist who got tired of watching good businesses make expensive guesses.

After 10+ years in digital marketing — working across agencies, brands, and consulting roles — I kept seeing the same problem. Businesses were spending serious money on execution without anyone stepping back to ask: is this the right strategy in the first place?

Agencies are incentivised to execute. Freelancers are incentivised to bill hours. Nobody was offering an unbiased, senior perspective on the strategy itself — delivered fast, at a price that made sense.

Plan Unboxed is that service. No retainer. No calls required. No junior account managers. Just a senior strategist who's spent a decade understanding what actually works in India's digital marketing landscape.

Solo
No juniors, no handoffs
7
Modules per strategy
2–3
Day turnaround
India
Market focus
Clarity before spend
Strategy comes before execution. Always.
No execution bias
Every recommendation is based on what's right for you.
India-first thinking
WhatsApp, regional content, Tier 2 markets — built for real India.
Senior attention, always
Every strategy is built personally — not by a template or AI.