Custom Digital Marketing Strategy Built for Your Business
Not a template. Not a generic marketing plan. Your strategy is built around your business, market, audience, competitors, budget, and goals—so your team or agency knows exactly what to do next.
Who Is This Marketing Strategy For?
If one of these sounds like you, the Marketing Blueprint was built for your situation.
Small Businesses
You need a clear marketing direction without hiring a full-time strategist.
Founders & Startups
You’re launching, growing, or trying to figure out which channels deserve your limited budget.
In-House Marketing Teams
You have people executing marketing but need a stronger strategic direction.
Businesses Working With Agencies
You want an independent strategy to guide your agency and evaluate their recommendations.
Businesses With Scattered Marketing
You’re doing SEO, social media, ads, email, or content—but the pieces aren’t working together.
Seven modules. One unified direction.
Seven connected modules that turn research into an actionable marketing plan. Each module builds on the one before it—from understanding your market and audience to deciding which channels to prioritize and what to execute over the next 90 days.
Market Research & Strategy
We start with your market, competitors, business goals, and current position—not assumptions. The research creates the foundation for every recommendation that follows.
- ✓Current market trends and opportunities
- ✓SWOT analysis specific to your business
- ✓Top 3 competitor analysis — positioning, channels, and messaging
- ✓Recommended marketing channels ranked by priority
- ✓Budget allocation recommendations by channel
Buyer Personas & Customer Journey Map
Every message and channel choice flows from knowing exactly who you're selling to — and where they are in their decision.
- ✓2 detailed buyer personas
- ✓Goals, pain points, motivations, and buying triggers
- ✓Customer journey from awareness to conversion
- ✓Channel-to-funnel-stage mapping
- ✓Messaging opportunities by customer stage
SEO Strategy & Website Audit
Identify the search opportunities your business can realistically compete for—and the website improvements that can help you turn search visibility into qualified traffic.
- ✓Primary and secondary keyword research
- ✓Competitor keyword gap analysis
- ✓Website SEO audit — technical and content
- ✓On-page SEO recommendations
- ✓Priority SEO actions for your team or developer
3-Month Content Strategy & Social Media Calendar
Turn your marketing strategy into consistent content with a platform-specific plan built around your audience, goals, and recommended channels.
- ✓Platform-specific content plan
- ✓Content pillars and topic clusters
- ✓Post formats and publishing frequency
- ✓Three months of content topics
- ✓Suggested copy and messaging direction
- Topics and copy included — visual design is not
Paid Ads Strategy
Know where to spend, who to target, what campaigns to run, and how to structure your paid acquisition before you put your budget behind it.
- ✓Google Ads and/or Meta Ads recommendations
- ✓Campaign structure by objective
- ✓Sample ad copy
- ✓Target and negative keywords
- ✓Audience and placement recommendations
- ✓Suggested budget allocation
Email & WhatsApp Marketing Strategy
Turn interested prospects into customers—and existing customers into repeat buyers—with practical email and WhatsApp marketing recommendations.
- ✓Welcome email sequence outline
- ✓Audience segmentation strategy
- ✓Subject line and messaging suggestions
- ✓Recommended email frequency
- ✓WhatsApp Business campaign and broadcast plan
30-60-90 Day Execution Roadmap + KPIs
Turn strategy into execution with a prioritized roadmap showing what to do first, what comes next, and how to measure progress.
- ✓Prioritized actions for each month
- ✓What to do first, second, and third—and why
- ✓KPIs for each recommended channel
- ✓Execution priorities and dependencies
- ✓Common marketing pitfalls to avoid
What Your Marketing Strategy Helps You Do
You don't need another marketing document sitting in Google Drive. You need a plan that helps you decide where to spend, what to prioritize, what to execute, and how to measure progress.
Stop spending on channels without a clear reason
Your budget is prioritized around your market, audience, goals, and channel fit—not whatever marketing trend feels urgent.
Know what to do next
Your 30–60–90 day roadmap turns a long list of marketing ideas into a prioritized sequence your team can actually follow.
Manage agencies with more confidence
Give your agency or freelancers a clear strategic direction instead of relying on them to decide the strategy for you.
Measure whether your marketing is working
Define meaningful KPIs before execution so you can evaluate progress and make better decisions over the next 90 days.
This Is Not an Execution Service
Plan Unboxed builds the strategy. Your team, freelancer, or agency executes it.
- Strategy
- Roadmap
- Priorities
- KPIs
- Daily posting
- Ad management
- Graphic design
- Website development
One price. No retainer. No surprises.
Intake form sent immediately after payment
What's included
- ✓Market research & strategy
- ✓Audience personas & funnel map
- ✓SEO strategy & audit
- ✓3-month content calendar
- ✓Paid ads strategy (Google + Meta)
- ✓Email & WhatsApp strategy
- ✓30-60-90 day roadmap + KPIs